Plastic is a brilliant invention. Through its uses in medicine, public health and in urban planning, it has likely saved many lives. A right relationship with it begins with acknowledging the importance of plastic. At the same time, a lot of the ways we use plastic today is non-essential. In fact, one could argue that by designing plastic to be used in such a careless and thoughtless way is disrespectful of the invention itself. It could be out there saving lives, but instead it is used to carry potato chips for 12 minutes. It is not the plastic that is the problem, but the way we choose to design it, source it, produce it and use it.