Food is a necessity. And it’s very personal. Satisfaction reflects ethical decisions, and private concerns can be very political in nature. We are more and more alienated from what is on our plates and in our hands, so responsible food consumption is something that an increasing number of people demand. These people need information on which to base their decisions and to answer their questions. This publication sheds light on the impacts of meat and dairy production, and aims to catalyze the debate over the need for better, safer and more sustainable food and farming.